Eros Now / Eros International Media Ltd.
Autres nomsEros International Media Ltd.
Pays d'origineInde
Présentation de la société
Eros Now is a subscription based over the top, video on-demand South Asian entertainment and media platform, launched in 2012. It is owned and controlled by Eros Digital, an subsidiary of Eros International plc. The network offers media streaming and video-on-demand services. The digital platform is accessible on most Internet-connected screen including mobile, tablets, web and TV. Features of Eros Now include HD videos, subtitles in multiple languages and movie downloads.
Founded in the year 1977, Eros started its business with movie acquisitions and within a few years it went on to become India's first distributors of VHS. Since then, the Eros Group has acquired, co-produced and distributed some of the most recognized and successful Indian films across theatrical, television, digital and other formats. In the year 2012, when Eros launched Eros Now, its digital on-demand entertainment platform, the company got transformed into a fully vertically integrated studio. Eros Now targets the 1.5 billion population of Indian Entertainment world over. In the initial launch phase, Eros Now started with films and music videos as its primary content. From 2012 to 2018, it has added content such as short films, web-series and specially curated content under the originals bouquet. Eros Now has also tied- up with various leading telecom and content players to stay ahead of the curve.
Eros Now has more than 11,000 digital titles that include movies, television shows, music videos and 2.5 lakhs music tracks. The platform has blockbuster films like Bajirao Mastani, Tanu Weds Manu, Bajrangi Bhaijaan, Shubh Mangal Savdhan, Mukkabaaz, Munna Michael, Ki[&]Ka, English Vinglish, Sellvandhan, Zindagi Virat Hain, Maine Pyaar Kiya and Padosan amongst many other titles across 10 Indian regional languages. The digital on-demand platform has a collection of international shows which are aired on Hum TV and ARY TV.
Eros Now's business model is subscription based with three types of streaming membership plans. The basic plan (in India) includes access to standard definition quality streaming without functionality at INR 49.The plus plan (in India) allows unlimited access and functionality to streaming including access to HD streaming and features such as offline download, watch lists and playlists at INR 99. The premium plan (international) includes access to high definition and a full feature set. The pricing varies across countries i.e. USA $7.99 USD per month, UK £4.99 GBP, UAE DHMS 20, Malaysia MYR10.
As on date, Eros Now has 113 million registered users and 10.1 million paying subscribers worldwide. (Total paid subscribers may include those who are on a paid, free-trial or via minimum guarantee as long as a method of payment has been provided.) Ramping up its original content offering, Eros Now will soon release originals across genres. A selection of upcoming titles includes Smoke, Blue Oak Academy, Dashavatar amongst many.
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